The campaign explores themes of feminine strength, mysticism and protection, presenting jewellery as an expression of ...

The ad film follows a mother who sets her social life aside while raising her son, and ends with him growing up and gifting ...

The campaign aims to expand purchase frequency and build stronger emotional connections with aspirational consumers Thrissur: ...

The brand’s products are positioned as ‘modern heirlooms’, with jewellery pieces intended for continued use over time Mumbai: ...

The association reinforces the brand’s commitment to transparency, responsible business practices and customer-first values ...

According to the brand, around 30-40% of participants made purchases or enrolled in schemes, indicating conversion from ...

With a presence across 13 exclusive business outlets (EBOs) and shop-in-shop locations in Maharashtra and Goa, YOOU targets ...

At the heart of the campaign is the ‘Bestie Bracelet Collection’ featuring four natural diamond designs specifically created ...

The partnership placed the brand within a local fitness-led community, and allowed it to build a relationship with them ...

Sanchita Srivastava, Co-founder, Sadabahaar Jewelry, speaks to The Retail Jeweller about how the mother-daughter-led brand is ...

The brand has presented Radha, consort of Lord Krishna, as a royal figure in the campaign, by referring to 18th-century ...

The brand aims to give people a reason to remember the brand and relate to it, beyond just a purchase Lucknow: Lala Jugal ...