Disney is bringing fan-created content to Disney+ through its latest partnership with TikTok, giving creators a place ...

Julie Seal speaks with Pogo founder Art Tindsley about the red flags emerging from a burgeoning AI sector in advertising.

Because Kevin Yeates’ career arc is also a rather meandering one. He’s made the leap from agency side to client side, done ...

Richard Stoney challenges advertising’s leading AI models to produce one award-winning TV script and let the Cannes jury ...

As we head into the second half of the year, Miranda Glover of Inviqa reflects on why the most important work often happens ...

The bottom line: our secret sauce helps Amplify ensure that no matter where an activation hits the ground, the client gets ...

Leo UK brings cats, cows and smug early birds to life in a richly detailed campaign about the small thrill of getting life ...

When the final whistle blew on the 2026 World Cup, it wasn’t just the nine African teams in the knockout round that upended ...

Reuben Webb argues that B2B can mostly relax about the EU AI Act, which has marketers bracing for a headache, because the ...

Under a flat 24/7 buy, the remaining 14 hours would have absorbed 58% of the budget to produce 13% of the output. Per pound ...

Alongside the film, AB InBev released a new white paper from Ipsos and IWSR. It found that 73% of legal-drinking-age adults who consume alcohol choose beer, while beer represents approximately 93% of ...

So here is the playbook, or at least its first chapter, for building AI confidence and earning that recommendation. Treat ...